Stone CEO announces True Craft project


Stone Brewing CEO Greg Koch took to the stage at today’s EG Conference in Carmel, California, and announced that he and Stone co-founder Steve Wagner are developing a project called True Craft as an “alternative to being bought or pushed out by Big Beer.”

Koch describes True Craft as a consortia of independent investors who will create a platform in which craft breweries can exchange minority, non-controlling stakes in their businesses for access to financing.

Koch said that there is already $100 million committed and “a small group of craft breweries” who are interested. Additionally, Koch said True Craft is starting with beer, but is designed to go beyond ales and lagers, extending to all artisanal edibles.

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