Since opening for business in 2007, Mission Brewery (1441 L Street, East Village) had never executed an official launch-event for one of its beers, until this week when it held a coming-out party for its latest India pale ale, Plunder IPA. Taster-glasses, plastic doubloons, finger-foods and branded party favors were everywhere, along with posters and other visual elements displaying the beer’s skull and stacked gold-coin logo. It was an effort both complete and entertaining, and it coincided with something else owner Dan Selis and company wanted to show off, The Cellar and Loft by Mission Brewery—a brand-new, 4,500-square-foot, two-story public area that’s ready to receive.
Mission Brewery’s headquarters is built within the historic red-brick building that once housed a Wonder Bread factory. Sited across the street from Petco Park’s Tailgate Lot, it’s in a prime location (unless the Chargers’ recently unveiled downtown stadium plan is executed, which would seem to make Mission’s future in its current facility a bit cloudier).
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